Now, Target Customers in your neighborhood with Every Door Direct Mail (EDDM)
This option augments the USPS service called Every Door Direct Mail (EDDM) and delivers postcards or folded mailers to targeted neighbors to promote specials or share information about your business. You may have seen television commercials or other advertising from the postal service publicizing this service.
EDDM targets your mailing by postal carrier route (the area that is covered by one postal employee during their shift). Typically from 300 to 600 addresses, the residents within a carrier route generally share some demographic similarities.
By selecting only the carrier routes that fit your criteria, you can minimize wasted advertising.
The LocalMailMax℠ service includes designing the piece, copywriting, printing and preparing it, doing the post office paperwork, and mailing the promotion. No mailing lists or addresses are necessary and recipients can be limited to specific carrier routes rather than including areas within zip codes.
This program is available for every carrier route in the United States which is why it is called Every Door Direct Mail.
The Every Door Direct Mail Program gives you the lowest postage available.
Rent 1st, a chain of rent-to-own stores, used the mailing piece above as part of the Every Door Direct Mail to target specific neighborhoods that were likely to yield new customers.
Need help in selecting a carrier route? Just give us the physical address of your business and tell us who you want to reach.